A new campaign by Air New Zealand aims to target Australian visitors.
Published on: 14 February 2012
Individuals who are lucky enough to have found cheap flights to Auckland could be interested to hear of a recent campaign launched by Air New Zealand to attract more visitors to the country.
The company has created four web episodes - currently showing on its dedicated YouTube channel - where four Australians are placed with local people to exchange opinions about the nation.
By doing so, the airline hopes to encourage more tourists to travel across the Tasman to take in the sights and sounds of the destination this year after 2011 figures revealed only five million of 5.3 million people considering a trip actually took the journey.
Kelly Millier, Air New Zealand Australia marketing manager, said: "We figured if we could change the minds of those most sceptical, we should be able to convince those who are sitting on the fence."
This comes after the carrier announced its partnership with Virgin Australia has so far been a success as company losses were reduced on domestic routes during the tough economic climate.